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About Us


My name is Chris - Owner/Operator of 911CustomLures - located in Rockwell, NC. I'm a Retired Paramedic in the Piedmont of NC.  While during recovery of a hip replacement, I began to research and develop jigs (using Do It Molds) - specifically flipping jigs.  I wanted a jig that would "skip" through cover and under docks as well as flip easily into the same structure & 911CustomLures was created.  God has Blessed this opportunity; 911CustomLures has grown, offering multiple products and achieved a few awards & recognition's along the way!

 Each 911CustomLures product is hand made, hand tied and field tested. 

My location provides supplement product development  within the austere environments of the Yadkin/Pee Dee and Catawba river chains and reservoirs - ensuring you receive quality products for a variety of fishing situations. 

Being a Devoted Christian - I put my Spirituality into each one of my products:

Matthew 4:19NKJV of the Holy Bible
Then He (Jesus Christ) said to them (His Disciples), "Follow Me, and I will make you fishers of men."
If you were fishing and Jesus Christ walked by you, would your character
make Him want to choose you to follow him? 
Jesus is my personal Lord & Savior. 
I hope, without offense, that you may be able to share in the Joy & Peace found through salvation. 
Please think about yourself and your future. Nothing in life is to difficult for God to overcome.
I pray that God will Bless each and everyone of you.  His Grace and Mercy is abundant for those who seek.

I tie each product with a specific format...

1) The first tie is a three wrap plus a knot to secure the skirt material.  The number three is significant for God, Jesus Christ, & The Holy Spirit. 

2) The second tie is a seven wrap to secure the material.  Seven is the number of completion in the Bible - God created the earth in 6 days and rested on the 7th. 

3) The last tie is again a three loop knot, tied three times to finish the knot and complete the product. 


911CustomLures was created to assist the modern angler simply catch more fish.  Whether competitive or just enjoying the outdoors, 911CustomLures can create a product that will fit into your angling environment. 

Product development has evolved from Flippin Jigs to include Finesse, Football, ProSwim & Skipping Jigs, 2 styles of Spinnerbaits, 2 Styles of Buzzbaits, & a varitey of Shakey Heads & A Rig Jig Heads.

Most items are built and shipped within 2 weeks - some items may take up to 4 weeks.

Your business is appreciated.  Please don't hesitate to contact me with any questions or concerns. 


Featured Customer Creation
FEATURE - Customer Creation April 2014 


Good Luck Fishing

Chris - 911CustomLures